Following Report Focuses On Hubbard Foods †Myassignmenthelp.Com

Question: Following Report Focuses On Hubbard Foods? Answer: Introducation Hubbard foods Ltd is New Zealand based country that was established in the year 1990, it makes breakfast cereals. Previously the company was known as Winner foods. They offer a variety of food products and their range includes Muesli, Bran, fruit and oats. Hubbards food is a section under the brand name Hubbards. The company sold a variety of cereals like Fruitful breakfast, fruitful lite, Berry Berry Nice, clever clusters. The food products of Hubbards are sold throughout Australia. The company has evolved in years and has been offering various food products according to the taste and preference of the customers. They have a food line of Oven Baked Goodness that offers oven baked food products so that people who prefer oven baked food can consume it. They have many other products in another line called Sugar is gone where cereals and food products for diabetic patients are made. The company is catering the needs of all the kinds of customers and the different preferences of their cu stomers (Hubbards.co.nz. (2017). External environmental analysis of Hubbards Political environment The political environment of consists of the political factors that affect the firm Hubbards food. The instability in the government is not good for the market in general because with the change in the Government the policies will also change. Some policies and regulations might in favor of the company and some might not be favorable for the companies. Food industry is one such industry that faces too much obligations from food safety and security. New Zealand is a country where people of mixed culture are living, the taste of the people changes from country to country so there might be people that will not choose to eat cereals as breakfast. A wide range of food options are available in the country so there are chances that people keep exploring other food options. Economic factors The high-income group in New Zealand is opting for readymade food and cereals products. The range of readymade breakfast that are of lesser price are opted by people with low-income group and the cereals that are of higher prices are offered. The high-income group is increasing and people are searching for other better products irrespective of the price that are offered to the customers (Harris and Gibb 2016). Social factors People are becoming more health conscious regarding the food products they choose to eat. This particular fact is working in favor the brand because it is selling healthy fibrous breakfast cereals. The trend towards picking eating options is changing, as people are preferring to consume meals that take very less time for preparation, this is also one reason that the cereals like Oats and Muesli are mostly preferred by the customers. The young generations mostly like to eat fast foods and hence they do not prefer to eat cereals in breakfast. Many people do not prefer to eat cereals, they like to eat bacons, eggs and fishes in breakfast, there are chances that those people will not opt for consuming cereals (Armstrong et al. 2015). Technological factors The manufacturing techniques used by the firm for processing of the cereals are very important for the customers for their health safety. The people mostly choose online portals that provide readymade food and home delivery. Home delivery apps that deliver readymade food affects the food business industry in general especially the raw food materials because then the sales of raw food is not demanded (Oziomek and Hubbard 2016). Legal factors The regulations by food safety organizations are putting too much pressure for the firms to manufacture and process quality food products. There are many ingredients that are prohibited and their inclusions are restricted, for this purpose there is too much scrutiny from the quality standards because the nutrient contents have to be adhered as most of the companies do not fail to adhere to the nutrient contents (Rich 2016). Environmental factors The use of pesticides in the crops, these pesticides contains harmful chemicals that affect these also have health hazards (Rich 2016). Recommendations In order to take up the diversification the company needs to take up strategies : They need to expand their business in other countries as well, so that the business can grow. They can partner with the big supermarkets where they can offer their food products and increase their customer base. They should collaborate with Woolworths and Coles. They can bring diversity in their food product ranges by adding more cereals and other breakfast options. They can make healthy and tasty breakfast options so that the children and the young people start consuming the breakfast cereals of the company. Marketing strategies are very important for the company; they have to communicate their value for their customers so that all people can get awareness about the benefits of eating healthy food products like. They can give interesting advertisements in newspapers and televisions especially in the channels that are seen by the children so that they get attracted towards the products of Hubbards food. They should promote their breakfast options by going to the schools and selling t heir breakfast to children. Product innovation is the most important thing that the brand needs to do now. They should include ingredients that are liked by children the most because they can be the potential customers the brand successfully creates a position in their minds, for that chocolate, banana and other flavors that are liked by children should be used more. They should not restrict to cereals rather they should diversify their product ranges and include healthy drinks and juices. They should offer discounts and offers for their customers and toys as well for the children so that they will become the consumers of the company (Mowat 2014). References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Harris, C. and Gibb, J., 2016. Strategies to Prepare and Plan for Market Shocks: A Study from New Zealand Businesses.Journal of Asia Entrepreneurship and Sustainability,12(1), p.77. Hubbards.co.nz. 2017.Hubbards. [online] Available at: https://www.hubbards.co.nz/ [Accessed 25 Aug. 2017]. Mowat, A.D., 2014, August. Market oriented assessment of the environmental impact of the New Zealand kiwifruit value chain. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): 1112(pp. 439-446). Oziomek, T. and Hubbard, M., Perdue Foods Llc, 2016.Food product packaging with a handle and methods for making the same. U.S. Patent 9,242,765. Rich, K., 2016. Comment on:'Ultra-processed foods have the worst nutrient profile, yet they are the most available packaged products in a sample of New Zealand supermarkets' by Luiten et al.Public health nutrition,19(3), p.564.